Designer by trade. Senior Creative Director by experience. Visual problem solver by nature.
I’ve spent more than two decades moving between the big picture and the details — building brands, shaping ideas, directing teams, and making sure the work survives the trip from concept to execution. I’m collaborative, direct, curious, and probably a little obsessive about the details. I like clear thinking, honest feedback, good people, and deadlines that actually mean something.
I’m equally comfortable presenting an idea to leadership, working through a problem with a designer or developer, directing a video shoot, or getting hands-on when a project needs it. I don’t believe creative direction is about having all the answers. It’s about asking better questions, recognizing the strongest idea in the room, giving talented people the space to do their best work, and getting everyone across the finish line together.
Everything starts with branding. To me, a brand isn’t just an identity — it’s the thread connecting how a company looks, speaks, moves, behaves, and ultimately connects with people. Whether I’m working on Brand Identity + Strategy, Web + UX Design, Video Production + Motion Design, campaigns, or print, I’m always looking for that thread and making sure it stays intact.
I’m usually looking for a different kind of adrenaline: snowboarding when there’s snow, diving when there’s water, and going unnecessarily deep into anything that brings back the visual culture of the ’80s and ’90s.
Neon. Analog gear. Arcade graphics. VHS noise. Movie titles. Album artwork. Old-school advertising. Early digital design. I love all of it — and there’s intentionally a little of that DNA running through this portfolio.
More than two decades of creative leadership across agency, in-house, and independent work. Focused on branding, advertising, digital experiences, motion, video, and multidisciplinary creative.
Led multidisciplinary creative across branding, advertising, print, web, digital, presentations, motion, and video for clients including Mastercard, American Airlines, Citi, Expedia, Virgin, and Walmart.
Successfully led the redesign and launch of the agency’s website, aligning internal stakeholders and driving the project from concept through launch.
Freelance creative direction across brand identity, websites, campaigns, video production, and motion—taking projects from concept through final delivery.
Selected clients include Chawi Jewelers, Pickleball America, Nordic Fish, WRNGLR Pros, Xtreme Play, and Performance Mushrooms.
If the way I think, work, and approach creative problems feels like a good fit, I’d love to hear what you’re working on.
Whether you’re building a creative team, developing something new, or looking for experienced creative leadership, make first contact ↗.